@book{125270,
	author = {Richey, Lisa Ann. and Ponte, Stefano. and ebrary, Inc.},
	title = {Brand aid},
	publisher = {University of Minnesota Press,},
	year = {c2011.},
	address = {Minneapolis [Minn.] :},
	note = {"A Quadrant Book."},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10461002}
}