01812nam a2200325 a 4500 ebr10492817 CaPaEBR m u cr cn||||||||| 090515s2009 njua sb 001 0 eng d 2009018911 1573873683 9781573873680 9781573879194 (e-book) CaPaEBR CaPaEBR (OCoLC)756501508 Z716.3 .D425 2009eb Dempsey, Kathy, 1965- The accidental library marketer [electronic resource] / Kathy Dempsey. Medford, N.J. : Information Today, c2009. xvi, 294 p. : ill. Includes bibliographical references and index. How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff. Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Libraries Marketing. Libraries Public relations. Electronic books. local ebrary, Inc. http://site.ebrary.com/lib/rucke/Doc?id=10492817 An electronic book accessible through the World Wide Web; click to view 125394 125394