@book{125582,
	author = {Estalami, Hooman. and ebrary, Inc.},
	title = {Journal of product and brand management.},
	publisher = {Emerald Insight,},
	year = {c2007.},
	series = {Journal of product and brand management ;},
	address = {Bradford :},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10211681}
}