01733nam a2200337 a 4500 ebr10211344 CaPaEBR m u cr cn||||||||| 061113s2007 enkab sb 001 0 eng 2006037657 9780754648864 (alk. paper) 0754648869 (alk. paper) CaPaEBR CaPaEBR (OCoLC)614481439 HE9780 .I27 2007eb 387.7068 22 Iatrou, Kostas, 1974- Airline choices for the future [electronic resource] : from alliances to mergers / Kostas Iatrou and Mauro Oretti. Aldershot, England ; Burlington, VT : Ashgate, c2007. xv, 221 p. : ill., map. Includes bibliographical references (p. [209]-215) and index. Once rivals, now partners : why? -- Learning from the past, looking at the present : first the facts -- Once rivals, now partners : how? -- Landed or stranded--are alliance customers happy? -- Allied and profitable, or miserably entangled? -- Learning from the past, looking at the future : success stories -- Not always a happy ending -- 'The road not taken' : further along the alliance or the merger path? Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Airlines Management. Strategic alliances (Business) Electronic books. local Oretti, Mauro. ebrary, Inc. http://site.ebrary.com/lib/rucke/Doc?id=10211344 An electronic book accessible through the World Wide Web; click to view 126115 126115