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  <titleInfo>
    <title>Predictive business analytics</title>
    <subTitle>forward-looking capabilities to improve business performance</subTitle>
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  <name type="personal">
    <namePart>Maisel, Lawrence</namePart>
    <namePart type="date">1946-</namePart>
    <role>
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  <name type="personal">
    <namePart>Cokins, Gary.</namePart>
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  <genre authority="">Electronic books.</genre>
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    <dateIssued encoding="marc">2014</dateIssued>
    <copyrightDate encoding="marc">2014</copyrightDate>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <extent>1 online resource (274 pages) : illustrations.</extent>
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  <tableOfContents>part one. "Why" -- part two. Principles and practices -- part three. Case studies -- part four. Integrating business methods and techniques -- part five. Trends and organizational challenges.</tableOfContents>
  <note type="statement of responsibility">Lawrence Maisel, Gary Cokins.</note>
  <note>Includes bibliographical references and index.</note>
  <subject authority="lcsh">
    <topic>Business planning</topic>
    <topic>Statistical methods</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Decision making</topic>
    <topic>Statistical methods</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Business intelligence</topic>
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  <classification authority="lcc">HD30.23 .M335 2014eb</classification>
  <classification authority="ddc" edition="23">658.4/013</classification>
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    <originInfo>
      <publisher>Hoboken, New Jersey : John Wiley &amp; Sons, Inc., [2014]</publisher>
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    <physicalDescription>
      <extent>xx, 252 pages</extent>
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    <identifier type="local">(DLC)  2013023509</identifier>
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      <title>Wiley and SAS business series</title>
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