01734nam a2200397 i 4500 ebr10774378 CaPaEBR m o d cr cn||||||||| 130705t20132013njuad ob 001 0 eng|d 9781118733899 (cloth) 9781118734056 (e-book) CaPaEBR eng rda pn CaPaEBR (OCoLC)869219019 HF5415.13 .A78 2013eb 658.8/3 23 Arthur, Lisa. Big data marketing : engage your customers more effectively and drive value / Lisa Arthur. Hoboken, New Jersey : John Wiley & Sons, Inc., [2013] �2013 1 online resource (208 pages) : color illustrations text rdacontent computer rdamedia online resource rdacarrier Includes bibliographical references and index. Description based on print version record. Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Marketing Management. Marketing Data processing. Marketing research Statistical methods. Internet marketing. Electronic books. Print version: Arthur, Lisa. Big data marketing : engage your customers more effectively and drive value. Hoboken, New Jersey : John Wiley & Sons, Inc., [2013] xiv, 192 pages 9781118733899 (DLC) 2013025397 ebrary. http://site.ebrary.com/lib/rucke/Doc?id=10774378 An electronic book accessible through the World Wide Web; click to view 128955 128955