TY  - BOOK
AU  - Arthur,Lisa
TI  - Big data marketing: engage your customers more effectively and drive value 
AV  - HF5415.13 .A78 2013eb
U1  - 658.8/3 23
PY  - 2013///]
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons, Inc.
KW  - Marketing
KW  - Management
KW  - Data processing
KW  - Marketing research
KW  - Statistical methods
KW  - Internet marketing
KW  - Electronic books
N1  - Includes bibliographical references and index
UR  - http://site.ebrary.com/lib/rucke/Doc?id=10774378
ER  -