03024nam a2200385 i 4500 ebr10777229 CaPaEBR m o d cr cn||||||||| 130603s2013 njua o 001 0 eng|d 9781118524541 (hardback) 9781118524527 (e-book) CaPaEBR eng rda pn CaPaEBR (OCoLC)862105011 HF5415.1265 .H65436 2013eb 658.8/72 23 Holloman, Christer. The social media MBA in practice : an essential collection of inspirational case studies to influence your social media strategy / Christer Holloman. Hoboken : Wiley, 2013. 1 online resource (319 pages) : color illustrations text rdacontent computer rdamedia online resource rdacarrier Includes index. part I. Set-up -- part II. Social media strategy -- part III. Social by department. "The inside information that marketers and social media practitioners have been dying to get hands onIt seems like every day another self-appointed social media "guru" appears on the scene, offering to sell you his or her "surefire" cure for what ails you. Don't you think it's time you heard from the real experts--i.e., folks like you who are responsible for delivering their companies' social media strategies? Based on extensive interviews with marketing, media and networking professionals at many of today's most admired brands and companies, this book provides you with detailed examples of the social media strategies in place at, among others, Virgin Atlantic, Barclays, Skype, Dell, John Lewis, Ranstad, Honda, HP, E.con, and Chevrolet. The most comprehensive set of "blueprints" available in one book for delivering social media strategies more successfully Includes in-depth case studies packed with hand-on-advice that you can put to work in your company immediately Covers all-important strategic social media activities--from improving relationships with customers to generating more sales, product testing to team building The Companion Website features a gold mine of additional material, updates, war stories and much more"-- Provided by publisher. Description based on print version record. Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Internet marketing. Social media. Electronic books. Print version: Holloman, Christer. Social media MBA in practice : an essential collection of inspirational case studies to influence your social media strategy. Hoboken : Wiley, 2013 xvii, 299 pages 9781118524541 (DLC) 2013018239 ebrary. http://site.ebrary.com/lib/rucke/Doc?id=10777229 An electronic book accessible through the World Wide Web; click to view 132458 132458