02873nam a2200385 i 4500 ebr10780733 CaPaEBR m o d cr cn||||||||| 130524t20132013njuad o 001 0 eng|d 9781118615386 (hardback) 9781118770153 (e-book) CaPaEBR eng rda pn CaPaEBR (OCoLC)869832491 HF5415.13 .T747 2013eb 658.8/72 23 Tsai, Annie, 1979- The small business online marketing handbook : converting online conversations to offline sales / Annie Tsai. Hoboken, New Jersey : Wiley, [2013] �2013 1 online resource (194 pages) : illustrations text rdacontent computer rdamedia online resource rdacarrier Includes index. "The small business marketing experts at Demandforce help owners kick off their online strategy. Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. The Small Business Online Marketing Handbook will show you how to effectively leverage email, social, online, and network marketing to get new customers and keep existing customers coming back. Author Annie Tsai shows you how to refocus just a small percentage of an offline marketing budget and create exponential return for your business. Author Annie Tsai is a popular blogger and Chief Customer Officer for Demandforce, an automated Internet marketing and communication company specializing in small- to medium-sized businesses, recently acquired by Intuit Features spot interviews and "do this now" advice from resident experts at Demandforce, including the founders With the proliferation of social media and the consumer voice on the web, small business owners need to take a deliberate approach to leveraging this new marketing channel to effectively convert online conversations into offline sales. The Small Business Online Marketing Handbook shows you how"-- Provided by publisher. Description based on print version record. Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Small business marketing. Internet marketing. Electronic books. Print version: Tsai, Annie. Small business online marketing handbook : converting online conversations to offline sales. Hoboken, New Jersey : Wiley, [2013] x, 182 pages 9781118615386 (DLC) 2013020039 ebrary. http://site.ebrary.com/lib/rucke/Doc?id=10780733 An electronic book accessible through the World Wide Web; click to view 134447 134447