@book{134571,
	author = {Brennan, Ross, and ebrary, Inc.},
	title = {Marketing intelligence & planning.},
	publisher = {Emerald,},
	year = {2010.},
	series = {Marketing intelligence & planning ;},
	address = {[Bingley, UK] :},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10440354}
}