@book{135053,
	author = {Daw, Jocelyne. and ebrary, Inc.},
	title = {Breakthrough nonprofit branding},
	publisher = {Wiley,},
	year = {2011.},
	series = {AFP/Wiley fund development series ;},
	address = {Hoboken, N.J. :},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10441467}
}