@book{135445,
	author = {Polivy, Deborah Kaplan,},
	title = {Donor cultivation and the donor lifecycle map :},
	year = {�2014},
	series = {Wiley Nonprofit Authority},
	note = {Includes index.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10788033}
}