02780nam a22004451i 4500 ebr10788467 CaPaEBR m o d cr cn||||||||| 130729s2013 ilu ob 001 0 eng d 9781555709549 (e-book) 9781555708979 CaPaEBR eng rda pn CaPaEBR (OCoLC)861692584 Z674.75.W67 F37 2013eb 025.17/4 23 Farney, Tabatha. Web analytics strategies for information professionals : a LITA guide / Tabatha Farney and Nina McHale. Chicago : ALA TechSource, 2013. 1 online resource (236 pages) : illustrations. text rdacontent computer rdamedia online resource rdacarrier LITA guide Includes bibliographical references and index. Understanding Web analytics for libraries -- Talking the talk : Web analytics terms and definitions -- Selecting and evaluating a Web analytics tool -- Creating customized Web analytics reports for libraries -- Action-oriented analytics : turning data into decisions -- Communicating website usage within your library -- Mobile analytics in libraries -- The right tools for the job : using analytics to drive design / Joelle Pitts and Tara L. Coleman -- Using Web analytics tools to revise a humanities library website / Harriett E. Green, Jordan Ruud, and Andrew Walsh -- Web analytics applied to online catalog usage at the University of Denver / Christopher C. Brown -- Optimizing open-source Web analytics tools for increased security of Wordpress and Drupal / Junior Tidal -- Appendix A. Glossary of Web analytics terms -- Appendix B. Web analytics tool profiles -- Appendix C. Bibliography and suggested resources. Description based on print version record. Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Library statistics. Library Web sites Management. Library Web sites Statistical methods. Web usage mining. Electronic books. McHale, Nina. Library and Information Technology Association (U.S.) Print version: Farney, Tabatha. Web analytics strategies for information professionals. Chicago : ALA TechSource, 2013. x, 224 pages : illustrations ; 23 cm. LITA guides 9781555708979 (DLC) 2012044515 ebrary. LITA guides. http://site.ebrary.com/lib/rucke/Doc?id=10788467 An electronic book accessible through the World Wide Web; click to view 135472 135472