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  <titleInfo>
    <title>Web analytics strategies for information professionals</title>
    <subTitle>a LITA guide</subTitle>
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  <name type="personal">
    <namePart>Farney, Tabatha.</namePart>
    <role>
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  <name type="personal">
    <namePart>McHale, Nina.</namePart>
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  <name type="corporate">
    <namePart>Library and Information Technology Association (U.S.)</namePart>
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    <dateIssued encoding="marc">2013</dateIssued>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <extent>1 online resource (236 pages) : illustrations.</extent>
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  <tableOfContents>Understanding Web analytics for libraries -- Talking the talk : Web analytics terms and definitions -- Selecting and evaluating a Web analytics tool -- Creating customized Web analytics reports for libraries -- Action-oriented analytics : turning data into decisions -- Communicating website usage within your library -- Mobile analytics in libraries -- The right tools for the job : using analytics to drive design / Joelle Pitts and Tara L. Coleman -- Using Web analytics tools to revise a humanities library website / Harriett E. Green, Jordan Ruud, and Andrew Walsh -- Web analytics applied to online catalog usage at the University of Denver / Christopher C. Brown -- Optimizing open-source Web analytics tools for increased security of Wordpress and Drupal / Junior Tidal -- Appendix A. Glossary of Web analytics terms -- Appendix B. Web analytics tool profiles -- Appendix C. Bibliography and suggested resources.</tableOfContents>
  <note type="statement of responsibility">Tabatha Farney and Nina McHale.</note>
  <note>Includes bibliographical references and index.</note>
  <subject authority="lcsh">
    <topic>Library statistics</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Library Web sites</topic>
    <topic>Management</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Library Web sites</topic>
    <topic>Statistical methods</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Web usage mining</topic>
  </subject>
  <classification authority="lcc">Z674.75.W67 F37 2013eb</classification>
  <classification authority="ddc" edition="23">025.17/4</classification>
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      <publisher>Chicago : ALA TechSource, 2013.</publisher>
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      <extent>x, 224 pages : illustrations ; 23 cm.</extent>
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    <identifier type="local">(DLC)  2012044515 </identifier>
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      <title>LITA guides</title>
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  <identifier type="isbn">9781555709549 (e-book)</identifier>
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  <identifier type="uri">http://site.ebrary.com/lib/rucke/Doc?id=10788467</identifier>
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