02473nam a2200397 a 4500 ebr10444413 CaPaEBR m u cr cn||||||||| 101122s2011 caua sb 001 0 eng d 2010048700 9780470548677 (cloth) 9781118008775 (ebk) 9781118008782 (ebk) 9781118008768 (e-book) CaPaEBR CaPaEBR (OCoLC)708566200 HD30.3 .D457 2011eb 658.4/5 22 Denning, Stephen. The leader's guide to storytelling [electronic resource] : mastering the art and discipline of business narrative / Stephen Denning. Rev. and updated ed. San Francisco, Calif. : Jossey-Bass, 2011. xi, 348 p. : ill. Includes bibliographical references and index. pt. 1. The role of story in organizations -- pt. 2. Eight narrative patterns -- pt. 3. Putting it all together. "How leaders can use the right story at the right time to inspire change and action This revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains how you can learn to tell the right story at the right time. Stephen Denning has won awards from Financial Times, The Innovation Book Club, and 800-CEO-READ The book on leadership storytelling shows how successful leaders use stories to get their ideas across and spark enduring enthusiasm for change Stephen Denning offers a hands-on guide to unleash the power of the business narrative"-- Provided by publisher. Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Communication in management. Public speaking. Business communication. Communication in organizations. Electronic books. local ebrary, Inc. http://site.ebrary.com/lib/rucke/Doc?id=10444413 An electronic book accessible through the World Wide Web; click to view 135744 135744