the classic guide to creating great advertising Sullivan, Luke. creator Bennett, Sam. ebrary, Inc text bibliography Electronic books. nju Hoboken, N.J Wiley 2012 4th ed. monographic eng

electronic

electronic resource

xiii, 386 p. : ill., port. "The classic (and irreverent) bestselling guide to creating great advertisingHey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads.Creativity is still king, but this new edition contains: Important new chapters and updates that bring Whipple into the new digital world New content and examples for how to use social media and other emerging platforms Illustrate what's changing in the new world of advertising--and what isn't Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman"-- by Luke Sullivan ; with Sam Bennett. Includes bibliographical references and index. Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Advertising copy HF5825 .S88 2012eb 659.13/2 http://site.ebrary.com/lib/rucke/Doc?id=10531431 http://site.ebrary.com/lib/rucke/Doc?id=10531431 CaPaEBR 110921 ebr10531431