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  <titleInfo>
    <title>Communicating clearly about science and medicine</title>
    <subTitle>making data presentations as simple as possible ... but no simpler</subTitle>
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  <name type="personal">
    <namePart>Clare, John.</namePart>
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  <name type="corporate">
    <namePart>ebrary, Inc</namePart>
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    <place>
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    <publisher>Gower</publisher>
    <dateIssued>c2012</dateIssued>
    <dateIssued encoding="marc">2012</dateIssued>
    <issuance>monographic</issuance>
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    <extent>xviii, 184 p. : ill.</extent>
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  <tableOfContents>Science communication in the 21st century -- The seven challenges of communicating science -- Preparing your talk -- Illustrating your talk -- The performance : delivering your talk -- Medicine and science in the media -- Media interview techniques -- Every interaction counts.</tableOfContents>
  <note type="statement of responsibility">John Clare.</note>
  <note>Includes bibliographical references and index.</note>
  <note>Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.</note>
  <subject authority="lcsh">
    <topic>Communication in science</topic>
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  <classification authority="lcc">Q223 .C536 2012eb</classification>
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