02162nam a22004094a 4500001001200000003000800012006001900020007001500039008004100054010001700095015001900112016001800131020003400149020003500183040002100218035002100239043001200260050002800272082002200300100005000322245012800372250001200500260004900512300002200561504006600583505057900649533015201228650002701380650004101407650004101448650002901489651004301518655002901561710001701590856012601607999001901733ebr10188343CaPaEBRm        u        cr cn|||||||||050509s2006    txua    sb   s001 0 eng    z  2005012895  aGBA6038122bnb7 z0133541582Uk  z0292706901 (cl. : alk. paper)  z0292709617 (pbk. : alk. paper)  aCaPaEBRcCaPaEBR  a(OCoLC)614978296  an-us-tx14aJK1991.5.T4bD67 2006eb04a324.7/8/097642221 aDorsey, Margaret E.q(Margaret Ellen),d1973-10aPachangash[electronic resource] :bborderlands music, U.S. politics, and transnational marketing /cby Margaret E. Dorsey.  a1st ed.  aAustin :bUniversity of Texas Press,cc2006.  ax, 235 p. :bill.  aIncludes bibliographical references (p. [207]-222) and index.0 aIntroduction -- Political pachangas, marketing, and music -- A history and style of association: music, pachangas, and politics in South Texas -- Marketing pachangas: the Budgirls -- Budweiser's Hispanic Scholarship Fund Fiesta Extravaganza -- Out of a social gathering, music: galvanizing persons into politics -- Democracy and the borderlands: two versions -- Pachanga moves: a local republican and a national democratic gathering -- Ace hardware: national corporate marketers learn how the locals do it -- A private event for a public servant: "Mr. Vega" meets modernity.  aElectronic reproduction.bPalo Alto, Calif. :cebrary,d2013.nAvailable via World Wide Web.nAccess may be limited to ebrary affiliated libraries. 0aCampaign fundszTexas. 0aBusiness and politicszTexas, South. 0aCorporate sponsorshipzTexas, South. 0aFestivalszTexas, South. 0aTexas, SouthxSocial life and customs. 7aElectronic books.2local2 aebrary, Inc.40uhttp://site.ebrary.com/lib/rucke/Doc?id=10188343zAn electronic book accessible through the World Wide Web; click to view  c148547d148547