TY  - BOOK
AU  - Markides,Constantinos
ED  - ebrary, Inc.
TI  - Game-changing strategies: how to create new market space in established industries by breaking the rules 
AV  - HD53 .M364 2008eb
U1  - 658.4/012 22
PY  - 2008///
CY  - San Francisco, CA
PB  - Jossey-Bass
KW  - Creative ability in business
KW  - Organizational change
KW  - Corporations
KW  - Growth
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references (p. 205-210) and index; The innovation is in the business model -- Discovering new business models -- Creativity is not enough : from discovering to implementing new business models -- Using dual business models to compete : is a separate unit necessary? -- Separation is not enough : how to achieve ambidexterity -- Responding to business-model innovation -- When would established firms discover new business models? -- Rethinking innovation in the big firm; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/rucke/Doc?id=10232601
ER  -