@book{153161,
	author = {Scott, David Meerman. and ebrary, Inc.},
	title = {The new rules of marketing & PR},
	publisher = {John Wiley & Sons, Inc.,},
	year = {c2013.},
	address = {Hoboken, NJ :},
	edition = {4th ed.},
	note = {Includes index.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10726747}
}