@book{154349,
	author = {Cheverton, Peter. and ebrary, Inc.},
	title = {Key marketing skills},
	publisher = {Kogan Page,},
	year = {2004.},
	address = {London ;},
	edition = {2nd ed.},
	note = {Includes index.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10074932}
}