TY  - BOOK
AU  - Cheverton,Peter
ED  - ebrary, Inc.
TI  - Key marketing skills: strategies, tools, and techniques for marketing success 
AV  - HF5415 .C52254 2004eb
U1  - 658.8 22
PY  - 2004///
CY  - London, Sterling, VA
PB  - Kogan Page
KW  - Marketing
KW  - Strategic planning
KW  - Electronic books
KW  - local
N1  - Includes index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/rucke/Doc?id=10074932
ER  -