@book{156277,
	author = {Khan, Matin A. and ebrary, Inc.},
	title = {Consumer behaviour and advertising management},
	publisher = {New Age International (P) Ltd., Publishers,},
	year = {c2006.},
	address = {New Delhi :},
	note = {Includes index.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10318696}
}