@book{159550,
	author = {White, Michael, and ebrary, Inc.},
	title = {A short course in international marketing blunders},
	publisher = {World Trade Press,},
	year = {c2009.},
	series = {The short course in international trade series},
	address = {Petaluma, CA :},
	edition = {3rd ed.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10305901}
}