01655nam a2200385 a 4500 ebr10313872 CaPaEBR m u cr cn||||||||| 070705s2008 maua sb 001 0 eng 2007027501 GBA790754 bnb 014276261 Uk 9780674026803 (cloth : alk. paper) 0674026802 (cloth : alk. paper) CaPaEBR CaPaEBR (OCoLC)646811342 a-cc--- HF5813.C5 W37 2008eb 659.10951 22 85.40 bcl Wang, Jing, 1950- Brand new China [electronic resource] : advertising, media, and commercial culture / Jing Wang. Cambridge, Mass. : Harvard University Press, 2008. xiii, 411 p. : ill. Includes bibliographical references (p. 357-392) and index. Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media. Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Advertising China. Marketing China. Brand name products China. Electronic books. local ebrary, Inc. http://site.ebrary.com/lib/rucke/Doc?id=10313872 An electronic book accessible through the World Wide Web; click to view 164772 164772