magazine advertising and the World War II home front Jones, John Bush. creator ebrary, Inc text bibliography Electronic books. mau Waltham, Mass Hanover [N.H.] Brandeis University Press Published by University Press of New England c2009 2009 monographic eng

electronic

electronic resource

xi, 314 p. : ill. (some col.). "All-outs" and "double-barrelleds" -- How to advertise a war -- "This is worth fighting for" -- Motivational war ads -- "The arms behind the army" -- Industrial support of the war -- The farm front -- Agricultural support of the war -- "Use it up, wear it out, make it do, or do without!" -- Conservation, scrap drives, and home front efficiency -- Soda pop, letters, and cigarettes -- Morale overseas and at home -- "Produce, conserve, share, and play square" -- Coping with shortages and rationing -- "The hand that rocked the cradle rules the world" -- Women in war work -- "Dig down deep" -- Giving blood and buying bonds -- Epilogue : the world of tomorrow. John Bush Jones. Includes bibliographical references (p. [297]-298) and index. Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. n-us--- Advertising, Magazine United States History 20th century HF6105.U5 J66 2009eb 940.53/1 http://site.ebrary.com/lib/rucke/Doc?id=10319037 http://site.ebrary.com/lib/rucke/Doc?id=10319037 CaPaEBR 090102 ebr10319037