TY  - BOOK
AU  - Gordon,Ian H.
ED  - ebrary, Inc.
TI  - Managing the new customer relationship: strategies to engage the social customer and build lasting value 
AV  - HF5415.55 .G67 2013eb
PY  - 2013///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Relationship marketing
KW  - Customer relations
KW  - Management
KW  - Social media
KW  - Marketing
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/rucke/Doc?id=10677847
ER  -