@book{168964,
	author = {Mclaren, Pauline. and ebrary, Inc.},
	title = {Research from De Montfort University marketing department},
	publisher = {Emerald Group Publishing,},
	year = {c2002.},
	series = {Marketing intelligence & planning ;},
	address = {Bradford, England :},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10052826}
}