@book{169510,
	author = {Royne Stafford, Marla. and ebrary, Inc.},
	title = {Promotion of services},
	publisher = {Emerald Group Publishing,},
	year = {c2002.},
	series = {Journal of services marketing ;},
	address = {Bradford, England :},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10052807}
}