@book{170150,
	author = {King, Stephen, and Lannon, Judie. and ebrary, Inc.},
	title = {A master class in brand planning},
	publisher = {John Wiley & Sons,},
	year = {c2007.},
	address = {Chichester, West Sussex, England ;},
	note = {A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10300872}
}