TY  - BOOK
AU  - Wilson,Tony
ED  - ebrary, Inc.
TI  - Understanding media users: from theory to practice 
AV  - P96.A83 W55 2009eb
U1  - 302.23 22
PY  - 2009///
CY  - Chichester, Malden, MA
PB  - Wiley-Blackwell
KW  - Mass media
KW  - Audiences
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references (p. [176]-203) and index; A passive audience? Structuralist and effects studies -- The active audience : speaking subjects -- Perceiving is believing : from phenomenology to media user theory -- Meanings are ours : reader response and audience studies -- The projecting audience : from cinema to cellphone -- A phenomenology of phone use : pervasive play and the ludification of culture -- Selling on screen : from media hermeneutics to marketing communication -- Buying brandscapes : a phenomenology of perception and purchase -- Consumer-citizens : crossing cultures in cyberspace -- Media user theory : going beyond accumulation of audiences; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/rucke/Doc?id=10301329
ER  -