@book{175199,
	author = {Martinez Onaindia, Carlos. and Resnick, Brian, and ebrary, Inc.},
	title = {Designing B2B brands},
	publisher = {Wiley,},
	year = {c2013.},
	address = {Hoboken, N.J. :},
	note = {Includes index.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10667415}
}