@book{179007,
	author = {Malhotra, Naresh K. and ebrary, Inc.},
	title = {Review of marketing research.},
	publisher = {M.E. Sharpe ;},
	year = {2008.},
	series = {Review of marketing research ;},
	address = {Armonk, N.Y. :},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10292212}
}