TY  - BOOK
AU  - Vinjamuri,David
ED  - ebrary, Inc.
TI  - Accidental branding: how ordinary people build extraordinary brands 
AV  - HF5415.1255 .V56 2008eb
PY  - 2008///
CY  - Hoboken, NJ
PB  - John Wiley & Sons, Inc.
KW  - Branding (Marketing)
KW  - United States
KW  - Case studies
KW  - Entrepreneurship
KW  - Serendipity
KW  - Businesspeople
KW  - Biography
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/rucke/Doc?id=10296407
ER  -