02783nam a2200373 a 4500 ebr10575534 CaPaEBR m u cr cn||||||||| 120206s2012 nju s 001 0 eng d 2012004737 9781118026090 (pbk.) 9781118178447 9781118227275 (e-book) CaPaEBR CaPaEBR (OCoLC)775591926 HB615 .M37 2012eb 658.1/1 23 Masterson, Michael, 1950- The reluctant entrepreneur [electronic resource] : turning dreams into profits / Michael Masterson. Hoboken, N.J. : Wiley, 2012. xix, 166 p. Agora series Includes index. "Intelligent strategies for starting and growing a small business with minimal personal financial riskA comprehensive guide for entrepreneurs from one of the most successful business creators in recent years, The Reluctant Entrepreneur: Turning Dreams into Profits addresses the fears and misconceptions that many people have about starting their own businesses, walking prospective owners through the necessary decisions they need to make before even putting a business plan in place.Presenting solid, reliable strategies based on author Michael Masterson's own successful practices, and debunking some common illusions entrepreneurs have about their businesses, the book is a vital resource for anyone looking to avoid the pitfalls that threaten fledgling companies. Packed with insights from an entrepreneur who has launched and sold dozens of business, presented in a lively and conversational style Some 600,000 new businesses are launched each year and with an uncertain economy, more and more people are looking for a stream of income separate from their 9 to 5 job Filled with highly applicable advice that budding and professional entrepreneurs can start using immediately Essential reading for small business owners and both first time and established entrepreneurs, The Reluctant Entrepreneur presents the smart strategies on starting and growing a small business that can make launching your own company a cinch"-- Provided by publisher. Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Entrepreneurship. New business enterprises Management. Small business Management. Electronic books. local ebrary, Inc. Agora (Hoboken, N.J.) http://site.ebrary.com/lib/rucke/Doc?id=10575534 An electronic book accessible through the World Wide Web; click to view 181684 181684