@book{185491,
	author = {Peterson, Richard L., and Murtha, Frank F., and ebrary, Inc.},
	title = {MarketPsych},
	publisher = {John Wiley & Sons,},
	year = {c2010.},
	address = {Hoboken, N.J. :},
	note = {Includes index.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10419118}
}