02386nam a22003854a 4500 ebr10419423 CaPaEBR m u cr cn||||||||| 100324s2010 caua sb 001 0 eng 2010012745 GBB045900 bnb 015522073 Uk 9780470547977 (pbk.) 0470547979 (pbk.) CaPaEBR CaPaEBR (OCoLC)651601880 HD62.6 .K36 2010eb 658/.044 22 Kanter, Beth, 1957- The networked nonprofit [electronic resource] : connecting with social media to drive change / Beth Kanter, Allison H. Fine ; foreword by Randi Zuckerberg. 1st ed. San Francisco : Jossey-Bass, c2010. xix, 201 p. : ill. Includes bibliographical references and index. Introducing networked nonprofits -- Nonprofit challenges and trends -- Understanding social networks -- Creating a social culture -- Listening, engaging, and building relationships -- Building trust through transparency -- Making nonprofit organizations simpler -- Working with crowds -- Learning loops -- From friending to funding -- Governing through networks. "This groundbreaking resource offers a set of guiding principles to help nonprofit leaders navigate the transition from top-down organizations to a networked approach enabled by technology. The book contains specific strategies for implementation and secrets to success from nonprofits who have used new social media tools effectively themselves. It also offers effective exercises and how-to's for implementation. A key element of this book is interviews with current nonprofit managers who have learned how to jump into the social media fray without a net and thrived because of it"-- Provided by publisher. Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Nonprofit organizations. Social networks. Electronic books. local Fine, Allison H., 1964- ebrary, Inc. http://site.ebrary.com/lib/rucke/Doc?id=10419423 An electronic book accessible through the World Wide Web; click to view 186630 186630