02009nam a2200373 a 4500 ebr10579297 CaPaEBR m u cr cn||||||||| 091217s2010 ctu s 001 0 eng d 2009052163 9780300158687 (clothbound alk. paper) 0300158688 (clothbound alk. paper) 9780300158885 (e-book) CaPaEBR CaPaEBR (OCoLC)761382820 n-us-mi HD9710.U54 G47574 2010eb 338.7/62920973 22 Taylor, Alex, 1945- Sixty to zero [electronic resource] : an inside look at the collapse of General Motors, and the Detroit auto industry / Alex Taylor III ; foreword by Mike Jackson. New Haven [Conn.] : Yale University Press, c2010. xv, 254 p. Includes index. GM at the peak -- Growing up in the car-crazy fifties -- Cracks in GM's edifice -- Insecure colossus: the Roger Smith era -- Ford speeds up -- The Saturn moonshot -- Lee Iacocca, blemishes and all -- Bob Stempel and the crisis of '92 -- Jack Smith's unfinished revolution -- Bob Eaton's big score -- GM on cruise control -- Succession battles at Ford -- Wagoner takes over -- Nasser, Ford, and Mulally -- The legend of Lutz -- The uneven legacy of Lee -- GM's inexorable collapse -- The end of the road. Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. General Motors Corporation Management. Automobile industry and trade Michigan Detroit History. Bankruptcy Michigan Detroit History. Electronic books. local Jackson, Mike. ebrary, Inc. http://site.ebrary.com/lib/rucke/Doc?id=10579297 An electronic book accessible through the World Wide Web; click to view 188765 188765