@book{188940,
	author = {Chunawalla, S. A. and ebrary, Inc.},
	title = {Advertising, sales and promotion management},
	publisher = {Himalaya Pub. House,},
	year = {2008.},
	address = {Mumbai [India] :},
	edition = {Rev. ed.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10415289}
}