@book{188960,
	author = {Hundekar, S. G. and ebrary, Inc.},
	title = {Principles of marketing},
	publisher = {Himalaya Pub. House,},
	year = {2010.},
	address = {Mumbai :},
	edition = {Rev. ed.},
	note = {"First edition."},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10415387}
}