02216nam a2200325 a 4500001001200000003000800012006001900020007001500039008004100054010001700095020002900112020002700141040002100168035002100189050002300210082001900233100001700252245013400269260005100403300001700454504005100471505012300522520087500645533015201520650001801672650002801690655002901718710001701747856012601764ebr10559396CaPaEBRm        u        cr cn|||||||||120118s2012    enk     sb    001 0 eng d  z  2012001797  z9781119940715 (hardback)  z9781119943457 (e-book)  aCaPaEBRcCaPaEBR  a(OCoLC)79782633114aHM851b.O34 2012eb04a808/.066652231 aOatway, Jay.10aMastering story, community and influenceh[electronic resource] :bhow to use social media to become a socialeader /cJay Oatway.  aChichester, West Sussex, U.K. :bWiley,c2012.  axiii, 241 p.  aIncludes bibliographical references and index.0 apt. 1. Story : tell it well -- pt. 2. Community : wowing your audience -- pt. 3. Influence : pulling back the curtain.  a"How to craft social media messaging that will engage your audience and make you a leader in your field From celebrated social media authority Jay Oatway, Tell It Well takes a different approach to social media by focusing on the message rather than the media itself. The book shows you how to use your innate ability to share stories and turn it into a powerful and influential skill in the social media universe. You'll build the kind of online relationships and influence that will boost your impact, influence, and career. You'll not only establish online influence for your business and yourself, but also learn to future-proof you own career. Based on timeless storytelling fundamentals rather than current social media fads, Tell It Well shows you how to develop narratives that will build social currency for success today and tomorrow"--cProvided by publisher.  aElectronic reproduction.bPalo Alto, Calif. :cebrary,d2011.nAvailable via World Wide Web.nAccess may be limited to ebrary affiliated libraries. 0aSocial media. 0aBusiness communication. 7aElectronic books.2local2 aebrary, Inc.40uhttp://site.ebrary.com/lib/rucke/Doc?id=10559396zAn electronic book accessible through the World Wide Web; click to view