02247nam a2200337 a 4500 ebr10559396 CaPaEBR m u cr cn||||||||| 120118s2012 enk sb 001 0 eng d 2012001797 9781119940715 (hardback) 9781119943457 (e-book) CaPaEBR CaPaEBR (OCoLC)797826331 HM851 .O34 2012eb 808/.06665 23 Oatway, Jay. Mastering story, community and influence [electronic resource] : how to use social media to become a socialeader / Jay Oatway. Chichester, West Sussex, U.K. : Wiley, 2012. xiii, 241 p. Includes bibliographical references and index. pt. 1. Story : tell it well -- pt. 2. Community : wowing your audience -- pt. 3. Influence : pulling back the curtain. "How to craft social media messaging that will engage your audience and make you a leader in your field From celebrated social media authority Jay Oatway, Tell It Well takes a different approach to social media by focusing on the message rather than the media itself. The book shows you how to use your innate ability to share stories and turn it into a powerful and influential skill in the social media universe. You'll build the kind of online relationships and influence that will boost your impact, influence, and career. You'll not only establish online influence for your business and yourself, but also learn to future-proof you own career. Based on timeless storytelling fundamentals rather than current social media fads, Tell It Well shows you how to develop narratives that will build social currency for success today and tomorrow"-- Provided by publisher. Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Social media. Business communication. Electronic books. local ebrary, Inc. http://site.ebrary.com/lib/rucke/Doc?id=10559396 An electronic book accessible through the World Wide Web; click to view 191093 191093