@book{194622,
	author = {Edwards, Helen, and Day, Derek, and ebrary, Inc.},
	title = {Creating passionbrands},
	publisher = {Kogan Page Limited,},
	year = {c2005.},
	address = {Sterling, Va. :},
	edition = {1st ed.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10096177}
}