TY  - BOOK
AU  - Edwards,Helen
AU  - Day,Derek
ED  - ebrary, Inc.
TI  - Creating passionbrands: getting to the heart of branding 
AV  - HD69.B7 E38 2005eb
U1  - 658.8/343 22
PY  - 2005///
CY  - Sterling, Va.
PB  - Kogan Page Limited
KW  - Brand name products
KW  - House brands
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; From understanding to obsession -- The five symptoms of malaise of consumer-led brands -- Why brands need belief -- Why passive belief won't do -- Just another brand, or a passionbrand? -- Creating passionbrands : the journey starts here -- Corner no 1 : ideology -- Corner no 2 : capability -- Corner no 3 : consumer -- Corner no 4 : environment -- Marketing imagination and the passionpoint -- From identity to reality : six guiding principles -- Leading from the heart; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/rucke/Doc?id=10096177
ER  -