@book{194780,
	author = {Segreto, Luciano. and Institute for Corporate Culture Affairs.},
	title = {European business and brand building},
	publisher = {P.I.E. Peter Lang,},
	year = {c2012.},
	address = {Bruxelles ;},
	note = {"The papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007, with the support of the Kozminski University of Warsaw"--T.p. verso.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10600493}
}