01922nam a2200421 a 4500 ebr10402606 CaPaEBR m u cr cn||||||||| 070607s2008 iluab sb 001 0 eng 2007023927 GBA817441 bnb 014519132 Uk 9780226218007 (cloth : alk. paper) 0226218007 (cloth : alk. paper) CaPaEBR CaPaEBR (OCoLC)648759788 n-us--- NA6225 .E87 2008eb 725/.2097309043 22 Esperdy, Gabrielle M. Modernizing Main Street [electronic resource] : architecture and consumer culture in the New Deal / Gabrielle Esperdy. Chicago : University of Chicago Press, 2008. x, 307 p. : ill., map. [Center books on American places] Series title taken from book jacket. Includes bibliographical references and index. Introduction -- Main Street, U.S.A -- The New Deal on Main Street -- Marketing modernization -- The architecture of consumption -- Modernism on Main Street -- Conclusion: a Main Street modernized -- A note on sources. Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Storefronts United States History 20th century. Commercial buildings United States History 20th century. New Deal, 1933-1939. Consumption (Economics) United States History 20th century. Electronic books. local ebrary, Inc. Center books on American places. http://site.ebrary.com/lib/rucke/Doc?id=10402606 An electronic book accessible through the World Wide Web; click to view 200337 200337