02315nam a2200361 a 4500 ebr10613604 CaPaEBR m u cr cn||||||||| 120524s2013 njua sb 001 0 eng d 2012020851 9781118099209 9781118418741 (e-book) CaPaEBR CaPaEBR (OCoLC)823248046 HD69.B7 W44 2013eb 658.8/27 23 Wheeler, Alina. Designing brand identity [electronic resource] : an essential guide for the whole branding team / Alina Wheeler. 4th ed. Hoboken, N.J. : John Wiley & Sons, Inc., 2013. x, 325 p. : col. ill. Includes bibliographical references and index. "A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"-- Provided by publisher. Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Brand name products. Branding (Marketing) Trademarks Design. Advertising Brand name products. Electronic books. local ebrary, Inc. http://site.ebrary.com/lib/rucke/Doc?id=10613604 An electronic book accessible through the World Wide Web; click to view 205123 205123