Anticipate
know what your customers want before they do
Thomas, Bill
1955-
creator
Tobe, Jeff.
ebrary, Inc
text
bibliography
Electronic books.
nju
Hoboken, N.J
John Wiley & Sons
2013
monographic
eng
v, 218 p. : ill.
Strategy: creating and destroying customer value -- Doing the right things for the wrong reasons -- Not all customers are good customers -- When customers speak who hears them? -- Input is vital but involvement multiplies the value -- It takes two -- Customer focus is a process, not an event -- Culture, the soft stuff is the hard stuff -- Managing change, performance & talent -- Leveraging your culture and value chain.
Bill Thomas, Jeff Tobe.
Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Customer relations
Strategic planning
HF5415.5 .T63 2013eb
658.8/342
http://site.ebrary.com/lib/rucke/Doc?id=10615072
http://site.ebrary.com/lib/rucke/Doc?id=10615072
CaPaEBR
120907
ebr10615072