@book{206557,
	author = {Kotler, Philip. and Kartajaya, Hermawan. and ebrary, Inc.},
	title = {Marketing 3.0},
	publisher = {John Wiley & Sons, Inc.,},
	year = {2010.},
	address = {Hoboken, N.J. :},
	note = {Includes index.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10381059}
}