Measuring the networked nonprofit using data to change the world Kanter, Beth 1957- creator Delahaye Paine, Katie 1952- Paarlberg, William T. ebrary, Inc text bibliography Electronic books. cau San Francisco Jossey-Bass, a Wiley imprint 2012 1st ed. monographic eng
electronic
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xxviii, 301 p. "The tools nonprofits need to measure the impact of their social media. Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit's decision making process but will produce results-driven metrics for staff and stakeholders. A hands-on resource for nonprofit professionals who must be able to accurately measure the results of their social media ventures. Written by popular nonprofit blogger Beth Kanter and measurement expert Katie Delahaye Paine. Filled with tools, strategies, and illustrative examples that are highly accessible for nonprofit professionals. This important resource will give savvy nonprofit professionals the information needed to produce measurable results for their social media"-- pt. 1. Introduction of concepts -- pt. 2. Basic measurement principles, how-tos, and best practices -- pt. 3. Advanced measurement concepts. Beth Kanter and Katie Delahaye Paine ; edited by William Paarlberg ; foreword by Laura Arrillaga-Andreessen. Includes bibliographical references and index. Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Nonprofit organizations Social networks HD62.6 .K36 2012eb 658.5/036 http://site.ebrary.com/lib/rucke/Doc?id=10612543 http://site.ebrary.com/lib/rucke/Doc?id=10612543 CaPaEBR 120510 ebr10612543